Social Media Manager (m/f/d)
Happiness is handmade. That's what Prym Consumer stands for! With a comprehensive portfolio of sewing, knitting, and crocheting products and matching accessories, we enable people everywhere to express their creativity, craftsmanship, and individuality in their own projects.
Prym Consumer is a trusted brand for end customers and a reliable partner for retailers worldwide. As part of the Prym Group, we have stood for craftsmanship excellence and entrepreneurial vision since 1530. We are guided by our commitment to constantly rethinking creative handicrafts. If you want to grow with a brand that combines tradition and innovation, Prym Consumer is the right platform for you.
Social Media Manager (m/f/d)
Location: Stolberg (Great Area Aachen)
Do you live and breathe social media, possess a keen eye for viral trends, visual aesthetics, and engaged communities, and want to turn creative ideas into real content? Do you enjoy diving into performance data to understand what truly moves audiences?
Join our Marketing team to shape the social media presence of Prym – a global heritage brand established in 1530 that makes handmade lifestyle and crafting tangible for a new digital generation.
Your responsibilities:
- Channel Ownership & Strategy: You manage our social media channels on Instagram, TikTok, Pinterest, YouTube, and Facebook, executing our overarching brand and social media strategy on an operational level.
- Content Creation & Formats: You plan, create, and publish native social-first content—from Reels, TikToks, and Stories to Carousels and Pins—while pitching original format ideas and spotting emerging platform trends.
- Community Engagement & Tools: You foster active, genuine dialogues with our online community. For asset creation, you utilize tools such as Canva, Adobe Creative Suite, and generative AI platforms, and assist with on-site product and content shoots.
- Insights & Performance: You track relevant social KPIs, generate structured performance reports, and derive actionable optimization measures for our content pipelines.
- Paid Social Integration: You bring a solid understanding of paid social and performance marketing to bridge our organic social initiatives with paid campaigns alongside external partners.
- Influencer & Creator Relations: You scout suitable creators and coordinate brand partnerships end-to-end—from initial outreach and briefings through to go-live and performance analysis—while nurturing ongoing ambassador relationships.
- International Collaboration: You align and collaborate closely with international colleagues, creative agencies, and regional freelancers to synchronize our cross-market initiatives.
Your profile:
- Education: You hold a completed university degree in Marketing, Communications, Media, Digital Marketing, or an equivalent qualification.
- Experience: You bring roughly 2–3 years of hands-on professional experience in social media management, ideally within a B2C, retail, or consumer brand environment.
- Platform Mastery: You understand algorithm dynamics and native content formats on TikTok, Instagram, Pinterest, and YouTube, supported by a track record of running active social channels.
- Creative Toolset: You combine aesthetic flair with storytelling skills; you work confidently with Canva, possess practical basics in the Adobe Creative Suite (especially Photoshop), and leverage modern AI tools effectively.
- Analytical & Paid Mindset: You connect creativity with solid analytical skills, interpret social metrics with ease, and grasp how organic content interacts with paid marketing.
- Influencer Marketing: You have prior experience in scouting, briefing, and managing influencer and content creator collaborations.
- Working Style: You approach tasks independently, methodically, and with a solution-oriented focus, keeping oversight across multiple parallel projects.
- Languages: You communicate fluently in German and English (both written and spoken); additional languages are a clear advantage.
- Passion: You ideally have a personal connection to DIY, sewing, knitting, or crocheting—or at least a genuine enthusiasm for our creative product world.
What we offer:
- Security: A crisis-proof position within a globally active, family-owned company.
- Benefits: Attractive compensation, plus additional corporate social benefits (at least 30 days of vacation, company pension scheme, bike leasing, employee discounts and much more…).
- Tangible Impact: Your commitment is visible; it goes directly into products that people all over the world hold in their hands every day.
- The Perfect Balance: We offer global presence and diverse business models, while maintaining an open culture and easy access to decision-makers.
- Future-Proof Package for Growth: Opportunities for professional development and individual training complement our attractive salary package.
Does this sound like you? Then we look forward to hearing from you! Applications from people with disabilities or equivalent status are explicitly welcome.
Prym Consumer Retail GmbH
Zweifaller Str. 130, 52224 Stolberg